GoDoFX Selects Integral’s MarginFX forex broker system

FX broker technology provider Integral Development has announced that newly-launched GoDoFX, a next generation retail brokerage in the UAE, has selected Integral MarginFX to support the growth of its FX and CFD business.

As was exclusively reported by FNG last month, GoDoFX was founded by former AvaTrade executives earlier this year, in the UAE forex market. The group says that it takes a client-first approach and aims to establish long-term and sustainable trading relationships with its retail customers.

GoDoFX said that it selected Integral for its institutional-grade technology, which afforded a high degree of customization in the trading workflow, seamless connection to the market through a hosted MT4 solution, and sophisticated pricing engine and risk management services.

As standard with Integral technology, MarginFX operates in a highly flexible and interoperable cloud-based environment, which allowed GoDoFX to design workflow and deploy services at an exceptionally fast rate.

Mohamed Ahmed, CEO of GoDoFX said,

“Integral’s technology means our business is underpinned by sophisticated – yet flexible – infrastructure that allows us to provide the tightest competitive spreads while optimally managing risk at a granular level. We have been extremely satisfied with the level of service delivered.”

Ebieraja Alex COO of GoDoFX said,

“We chose Integral for their institutional technology that goes beyond the standard services employed in the brokerage sector. GoDoFX strongly believes in providing retail customers with an exceptional level of service and the Integral platform allows us to deliver a tailored and personalized offering to every one of our customers.”

“We’ve listened carefully to the brokerage community and have thoughtfully developed the full range of technology and trading services needed to grow their business and reduce trading costs,” said Harpal Sandhu, CEO of Integral. “We are delighted to be working with GoDoFX and deliver fully customizable trading solutions to meet their evolving requirements.”

Integral is a financial technology company that helps its customers – banks, brokers, and asset managers – outperform their competition in the foreign exchange market through innovative solutions for workflow management and advanced execution. This powerful cloud-based platform is the industry’s only answer for FX institutions that want to design and deliver complete solutions tailored to their businesses. Integral’s modern approach of addressing the entire FX lifecycle with an intelligent platform allows its customers to achieve the lowest transaction costs, greatest operational efficiency, and highest yield. Founded in 1993, Integral maintains development, support, and sales offices in Palo Alto, New York, London, Tokyo, Singapore and Bangalore.